How do you take something mundane like gum chewing and fresher breath and find an exciting way to remind people it should be a big part of their life? Tap into the foodie culture with a fun experiential activation and remind folks when it comes to bad breath, and enjoying the latest food trends, Dentyne has you covered.
Note: Dentyne Truck video was created by a different team and is featured here to show the “live” Dentyne truck in its final form.