How does Nabisco create a social rally cry of support for the the U.S. Women’s National Team as they head to Canada to compete in the 2015 Women’s World Cup. You get Alex Morgan, along with Nabisco, to encourage fans to tweet their messages of support to win prizes. Then you bring in the full roster of support including an in-aisle hologram, which was the first of its kind in the U.S., experiential activations, sampling at the USWNT Games and in-stadium Jumbotron ads that featured fans’ messages of support and even a way for local teams to earn up to $1000 in support..